About Us

Unimportant Co. is an inspirational clothing brand for the underdogs, for those who feel like they've been overlooked; who feel unimportant. Our goal  as a brand is to encourage others to keep pushing no matter what obstacles they face or how alone they may feel. We embrace the label "unimportant" and wear it proudly on our chest, because even though it's how some may think of us, it will not stop our determination and will to accomplish our goals. Keep working hard and stay patient. Your time is coming. 

 

We don't matter until we make iT.